I’m Lyda Keefer, a Marketing Intern at Kleinschmidt and a student at the University of South Carolina’s Moore School of Business, where I’m double majoring in Marketing and Real Estate. When I’m not working or studying, I enjoy relaxing at the beach, reading, spending time with animals, and catching up with friends. 

At Kleinschmidt, I’ve had the opportunity to support a wide range of marketing efforts—from managing website content and social media to contributing to thought leadership and project data sheets. It’s been incredibly fulfilling to take what I’ve learned in class and apply it to real-world projects that highlight the important work our teams are doing across the company. 

What really stood out to me from the beginning was how welcoming and supportive the marketing team has been. Their passion and mentorship have made a big impact on me, and I’m grateful for the chance to grow my skills across different areas of marketing. This experience has helped lay the foundation for my future in social media marketing—and I’m excited for what’s ahead.